Kapwing: A Tool That Revolutionised Digital Marketing

Digital marketing is a newly discovered marketing space that holds endless possibilities. It is not unusual if you find this space a bit puzzling. Compared to conventional marketing techniques, digital marketing demands a lot more of creativity and skills. Even if you are creative enough, you would be handicapped by the skillset and technology requirements. One method adopted by many firms is hiring a highly skilled professional for tasks such as video creation and development of other creatives. But if you analyse closely, this decision is not a financially wise one. This is where a tool like Kapwing comes to us as a “Saviour”.

Kapwing is a free video editing tool that simplifies digital marketing to a large extent. Most firms today have started to explore the realms of the digital era. It is therefore important to stand out and with a tool like Kapwing, you can just do that. It is the best means to transform your ideas into reality and bring out the best of the same.

“ When we started out our efforts to interest our internet savvy audience, we knew that just content wouldn’t do it. We needed appealing videos and creatives; something through which we could connect to our audience. We were initially quite puzzled. Then we came across Kapwing and it just changed the game for us!”- Viya Constructions

Let us now take a closer look at all the features that Kapwing offers:

• Meme Maker

Meme is the new thing. It is the first thing you come across when you log onto any of your social media handles. Be it facebook, whatsapp or instagram. With Kapwing, you can easily come up with fun memes that amuse your audience.

• Add Subtitles

Be it a testimonial or any other video, adding subtitles is absolutely necessary for better comprehension. A subtitled video will work better off with your audience. Kapwing makes this task easy-peasy. Check out the Kapwing subtitle creator here.

• Video Montages and Video Collages

Best advertising videos are always in the form of video montages or video collages. These being complex to make often demand costly professionals. But with Kapwing, you can easily make your own video montages and collages.

• Sound Effects

Sound plays an important role in communicating the essence of any video. Adding the appropriate sound effects is hence crucial. You can easily do the same with the Kapwing tool.

• Video Resizer

Even if you make the best of videos, it would be an absolute waste if the size doesn’t match social media specifications. Also, different channels require different sizes and specifications. Fit your videos to intagram, stories, facebook and other specifications. Try it out now.

Some of the other features provided by Kapwing are Image to Video (making a GIF), Loop Videos, Trim Videos, Mute Video, Stop Motion Maker,Video Filers and Reverse Videos.

Much being said, you might be now wondering what the catch is. Especially since it’s free. Kapwing does have a small disadvantage. It displays it’s logo on your end products. However, the logo is not too distracting. Of course, you do have the option to get rid of it by paying a small fee.

On an overall, Kapwing is the best free tool available to enhance digital marketing, especially for newbies.

Haven’t checked it yet?

Find more details here!